Digital marketing is the promotion of offers, products, and services through online channels, such as websites, social media, Google Ads, and email marketing. It helps businesses grow their online presence, attract traffic, generate leads, and increase sales.
We have listed some types of digital marketing below.
Search Engine Optimization:
Search engine optimization (SEO) is an activity to improve website visibility on Google search engine result pages or other digital platforms.
PPC (Pay Per Click):
PPC (Pay Per Click) is a digital advertising process in which advertisers pay fees to Google or other platforms each time a user clicks on their ads.
Content marketing:
Content marketing is a plan and strategy that promotes brands, products, and services through various channels such as blogs, articles, and social media. This is because content is crucial, without which nothing is possible.
Social Media Marketing:
Social media marketing is promoting products and services through social platforms like Facebook, Instagram, TikTok, and Twitter.
Email Marketing:
Email marketing, also called direct marketing, means promoting products and services through the email platform.
Affiliate Marketing:
Affiliate marketing is a segment of digital marketing, as many platforms offer partner programs. In these programs, individuals promote products on their own or other websites using affiliate links. When someone purchases products or services through these links, the platforms provide a commission to the promoters.