Keyword Research
What Is Keyword Research?
Keyword research is the process of identifying the search terms that people use in search engines like Google when they are looking for information, products, or services. It helps you understand what your audience is interested in and what language they use, so you can create content that matches their needs and ranks higher in search results.
By finding the right keywords—those with good search volume and low competition—you can attract more relevant traffic to your website. Keyword research is a core part of SEO because it guides your content strategy, improves your visibility, and helps you compete effectively online.
Why Is Keyword Research
Important for SEO?
Keyword research is important for SEO because it helps you understand what your target audience is actually searching for online. By identifying the right keywords, you can create content that directly matches user intent, making it more likely to rank higher in search engine results. This increases your website’s visibility, drives relevant traffic, and improves conversion rates.
It also helps you discover new content ideas, analyze competitors, and avoid targeting overly competitive or irrelevant keywords. In short, keyword research ensures that your SEO efforts are focused, effective, and aligned with what people truly want.
