Technical SEO
What Is Technical SEO?
Technical SEO is about improving your website to make it easier for search engines to find, understand, and store your content.
It also involves user experience factors. Such as making your website faster and easier to use on mobile devices.
Done right, technical SEO can boost your visibility in search results.
In this post, you’ll learn the fundamentals and best practices to optimize your website for technical SEO.
Why Is Technical SEO Important?
Technical SEO can make or break your SEO performance.
If pages on your site aren’t accessible to search engines, they won’t appear in search results—no matter how valuable your content is.
This results in a loss of traffic to your website and potential revenue to your business.
Plus, a website’s speed and mobile-friendliness are confirmed ranking factors.
If your pages load slowly, users may get annoyed and leave your site. User behaviors like this may signal that your site doesn’t create a positive user experience. As a result, search engines may not rank your site well.
To understand technical SEO better, we need to discuss two important processes: crawling and indexing.
